Friday, 18 March 2011

Dad's Music Company

For a number of years, my dad has been in the music business, initially starting out as a singer/songwriter, nowadays he creates a lot of stock music, mostly instrumental tracks. And now he's hoping to expand his horizons by making his music accesible on the internet. We had a little chat about how to approach the design and the messages to be conveyed, and we both agreed on using an old bakelite radio to represent the music, which would be floating around in space in a sort of mysterious and quirky scenario. So I got to work, creating the bakelite radio from scratch on Photoshop. I also created a logo for the business "Paul Parker Music" incorporating the use of a chevron, a symbol often associated to vintage radios:

Something Vintage yet Stylish.
I overlayed the logo onto a grill/amp-like texture as a central focus on the bakelite radio. The radio itself uses textures from samples of bakelite and I have used a number of layer styling methods to make it as realistic and as edgy as possible. I have also added a little green light and buttons which the user could interact with. This whole composition is designed as a sort of "home page" on a website, with buttons linking you to the specific pages that make it up. I won't be actually composing the website for the company, just creating a brand image and constructing the space and objects associated with it. The main one in this instance, being the radio:

Click for a bigger image!


With the radio, my dad wanted me to try and get a good balance between retro, classic and sleak design and yet also make it appeal to people under forty! I can't really put my finger on it, but I think that it does have somewhat of a modern charm. The space background scenery also bolsters this I think:

What's this vintage machine doing in space?
My dad is very pleased and impressed with what I have done. He rewarded my efforts with 8 bottles of Kopparberg Pear Cider! He's asked me if I can create some album covers for him as well, and I'll be having a go at them at some point. Stay tuned for the results!

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